Superhero Films In 2017: An Analysis of Marvel Studios
Somewhere along the line I fully intend to produce a full-length essay on the current situation of audio-visual superhero fiction, because at the moment the sub-genre (because ultimately that's what it is) is so prevalent in our media that escaping either their popularity or influence is almost impossibly difficult. Whether trailers for the latest Marvel movies are trending on social media, or there's a huge posters adorning buses, billboards and cinemas, or trailers and TV spots either just before a film you want to see, or even between a programme you want to watch. Big-budget Hollywood blockbusters generally have this kind of influence (Blade Runner 2049 being the latest to ratchet up its marketing here in the UK), but superhero movies have seemingly changed the entire cinematic and to a certain extent television landscape in such a way that people are either rejoicing or just completely fed up with the whole thing. Such an analysis into what has now become a staple of 21